First used to promote cars, cigarettes, power tools and booze, Cofanifunebri, an Italian maker of coffins is using the sexy calendar as a way to achieve brand recognition in the business of death.
They're advertising coffins!!

More pics with the article.
They're advertising coffins!!

More pics with the article.
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I've told my family I want to be cremated in the closest thing to a cardboard box that's available.
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I have an amusing story about these "legitimate advertising endevours"...
A rival company of my Dad's decided one year to issue a nudie calendar for this big techie convention (they make geografical software). My dad related that they were pretty hardcore pictures, and everybody was too embarassed to hang around this company's booth since they had both posted the piccies and invited the "models" over. Scantily clad women and nude pictures of them with geografical maps in the background, I'm guessing. The kicker? This so-called-calendar had only ten months. *eye roll*
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I kinda don't mind the piccies, just that the models look really uncomfortable with it in most of them. :P
Heeee! Geografical maps and nude models. Ha!